The firms winning with AI didn't start with AI.

SPI Research surveyed 146 professional services firms on AI adoption and real-world impact. What they found challenges the assumption most PS leaders are operating on.

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What the data shows:

Most professional services firms are using AI. Fewer are getting meaningful results from it. And the gap between those two groups isn't closing on its own.

SPI Research's 2025 study identifies exactly what separates the firms seeing measurable gains — in EBITDA, utilization, and delivery performance — from those still waiting. The answer shows up consistently across 146 organizations and every performance metric in the study.

It's in the report.

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45% of your clients already expect you to use AI in delivery.

Download the 2025 Impact of AI on Professional Services and see what the firms meeting that expectation are doing differently.

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