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Targeted measurable marketing

Create highly targeted marketing campaigns, eliminate guesswork and optimize your marketing resources

The way in which businesses market themselves today is changing. Faced with restricted marketing budgets, limited in-house resources and a rapidly evolving media landscape, marketers now need to focus their efforts on customer insights to effectively segment customers and prospects, and engage them with the right message at the right time.

With Sage CRM you can slice and dice your customer and prospect information to create campaign lists with the highest potential for success, plan your campaigns with precision and track campaign results with ease. Sage CRM also works with key social media applications including LinkedIn, Facebook and Twitter, helping you to reach and engage with your customers and prospects across multiple touch points.

“Sage CRM adds a new level of professionalism to our direct mail, telemarketing and email campaigns. Our campaigns are at least 20 per cent more successful due to Sage CRM”
—Tom Matheny, Database Marketing Manager - Buffalo Sabres

Marketing Features Tour:
Plan, execute and track your marketing campaigns

Would you like to create more successful marketing campaigns?

Sage CRM makes it easy for you to eliminate guesswork, run targeted campaigns, and make the best use of your budget.

Campaign management

Managing your marketing campaigns within Sage CRM will help you get more from your marketing budget.

  • Identify the sources of leads, opportunities and closed sales
  • Find customer information and records quickly and easily
  • View campaign by users, activities and resources

List segmentation

Within Sage CRM, you can segment customer and prospect lists and send targeted marketing communications to the right people.

  • Create marketing lists and groups using specific criteria
  • Record and re-use successful campaign lists or import existing mailing lists
  • Automatically create sub-lists of responses for future campaigns

Lead management

Your sales team can manage and track new leads in Sage CRM and follow-up on key sales opportunities.

  • Track the source of leads with powerful reporting tools
  • Assign leads to sales professionals using automated workflows
  • Identify and measure leads using the leads pipeline

Reporting and analysis

You can measure the effectiveness of marketing campaigns and quantify the return on your investment.

  • Calculate revenues from each marketing campaign
  • Set up alerts to flag when a campaign is over budget
  • Generate marketing campaign reports in minutes

Sage CRM for Marketing


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