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Email marketing made easy

Create and send your next email campaign with Sage CRM and MailChimp

Do you use email to communicate with customers, prospects and leads? Email marketing is one of the most effective marketing tools modern businesses have at their disposal.

With minimal resources, small and medium sized companies can send personal, relevant emails to members of their mailing lists.

Email is a powerful marketing tool because:

  • It's budget-friendly
  • It's more personal than a sales page or social media campaign
  • It's immediate

Send email campaigns with Sage CRM and MailChimp

With Sage CRM, you can send emails to up to 2,000 customers for free in Sage CRM using MailChimp. You can build campaigns using dozens of predefined templates or create a new template for your business.

Once you've started a MailChimp campaign, you can view how recipients interact with the campaign emails and follow up with appropriate actions in Sage CRM.

What email marketing can do for you

Sage CRM and MailChimp give you the built-in email marketing tools you need to reach customers and prospects and:

  • Build campaign lists faster
  • Send your messages to the right people at the right time
  • Track and improve your campaigns using analytics
  • With Sage CRM, you can monitor open rates and responses to your campaigns in real-time. You can then use this information to improve future campaigns and increase your return on investment in Sage CRM.

    E-Marketing Features Tour:
    Get more from your next email campaign

    Sage CRM connects with MailChimp so you can send high-quality, targeted e-marketing campaigns that deliver on your investment.

    Send email campaigns with Mail Chimp

    If you're using Sage CRM 7.3, you can send email campaigns with MailChimp and track these campaigns in Sage CRM.

    • Email up to 2,000 lists subscribers a month for free
    • Use dozens of MailChimp predesigned templates or create your own

    Connect your sales and telesales teams

    Email marketing for Sage CRM makes it easier for different teams to collaborate on leads, prospects and customer accounts.

    • Send campaigns to segments of your mailing list
    • Create and share call lists based on responses to your campaigns

    Automate your next e-marketing campaign

    With MailChimp and Sage CRM, you can run a targeted drip marketing campaign that will keep working for your business 365 days a year.

    • Send an automated series of personal emails to leads and customers
    • Automate communications with current and prospective customers

    Track and report on campaigns

    Now, you can gather valuable information about the emails that you send and use this information to improve your next email campaign.

    • Track open rates, clicks and unsubscribes
    • Report on and improve your campaigns in real-time

    Clone e-marketing campaigns

    You can save time and become more productive by cloning and recreating past successful marketing campaigns in Sage CRM.

    • Share previous campaigns with colleagues so they can save time
    • Send e-marketing campaigns on behalf of other users

    Survey your customers

    Sage CRM and MailChimp enable you find out what your leads and customers are thinking by running surveys through Survey Monkey.

    • Set up email campaigns that survey your customers
    • Track the responses to customer surveys in Sage CRM





  Resources:

What's New in Sage CRM v7.3

Sage CRM Workflows and Customer Experience

Sage CRM and Sage 100 ERP