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Sage CRM and Sage 100 ERP work better together

When you marry your Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) solutions, you can transform your business into a more customer-centric and efficient company.

Lincoln Waste Solutions did it.

For several years, the US-based waste management company used over 500 spread sheets to manage a complex customer service chain. As the company grew, it faced problems like inefficient business processes, inaccurate data and inconsistent communications. The company also wanted a way of improving customer service.

Then, Lincoln Waste Solutions integrated Sage CRM with Sage ERP. The business was almost immediately able to simplify internal communications, share information between departments and improve customer service.

You can do the same.

How Sage CRM and Sage 100 ERP can help your business

By joining Sage CRM and Sage ERP, your company can:

  • Improve interdepartmental communications by enabling different departments to collaborate.
  • Reduce duplication of data and of work by giving employees a means of updating a single, central database.
  • Make more informed business decisions by providing managers a better view of your business and of customers.
  • Become more customer focused by making key information available across departments.
  • Drive profitability with more productive employees and efficient business processes.

“Integration has helped us consolidate and de-duplicate information, increasing database integrity by a significant amount. With the two systems tied together, if a name is changed or core data altered, it is updated across the system.”
—Jay Lentz, Client Development Executive, Lincoln Waste

Extend the power of your Sage ERP solution with Sage CRM

Small and Medium-sized Businesses (SMBs) are under increasing pressure to build cost-effective and optimized environments that accelerate success. Part of this success comes from automating processes within the business, doing more for less, ensuring staff work smarter and management have the information they need to make better informed business decisions, driving revenues and controlling costs.

Sage CRM integrates with Sage ERP solutions to enable businesses like yours achieve a distinct competitive advantage through a paired CRM and ERP Solution. With a single view of all customer activity across your entire business, you can improve workflow and visibility, increase business-wide productivity and ultimately drive profitability and growth.

Transform your business into a customer-centric company

Every SMB has the opportunity to transform itself into a customer-centric company, and a number of incremental steps will drive this agenda:

  • Improve customer service. With a complete view of CRM and ERP interactions across the entire customer lifecycle, customer service staff can resolve queries more quickly and personalize the response
  • Market more effectively. With combined CRM and ERP systems, you can devise more targeted campaigns based on real customer information, delivering a better return on the marketing spend
  • Make people more productive. Joined-up systems can avoid the duplication of work and make staff more productive. Customer service staff can be more pro-active in handling customer queries and resolve them more effectively. Sales teams can source quotes quickly and meet specific shipment/delivery requirements
  • Work faster and smarter. Automating workflow that seamlessly connects one department to the next and each transaction along the way, can ensure your business processes run smoothly and efficiently
  • Use visibility to drive profitability. With business-wide insights into the volume and value of trade becoming more visible, you can easily identify sales patterns and cross-sell opportunities
  • Pitch new products to the right people. With better business-wide visibility, you can start to leverage reliable customer data to target customers that are the best fit for new products or services and devise marketing strategies to catch their attention

Sage CRM and Sage 100 ERP

 






  Resources:

What's New in Sage CRM v7.3

Sage CRM Workflows and Customer Experience

Sage CRM and Sage 100 ERP