What is a Website Redesign?
Experts say you should think about redesigning your website every 3 years. That doesn’t mean your website has to look different.
In fact, some of the best redesigns go completely unnoticed by casual users. And the last reason to change your website is for the sake of change.
So Why Redesign?
Because your customers and website visitors want an always-improving user experience, and you can deliver that with new web technologies.
Take video, for example. Should you turn all your website content into videos? Not necessarily. But embracing video can give you better ways to present information, especially if your website is more technical. A video might make it easier to explain a complex process, or show customers the friendly faces they talk to on the phone but never see.
Live chat is another option companies are adding to their websites. Live chat connects people on your website with someone at your company, usually in an instant message window. If you already direct customers to your website or Customer Portal for service needs, you could offer live chat as a new way to connect. However, you need to know if your target prospects/customers would find this kind of feature useful. Plus, you’d need to identify how this new avenue fits into your current service department’s workload.
While both these technologies transform your website, you’re changing how it works, not how it looks.
The King of Invisible Redesign
Google is a perfect example of redesigning under the hood.
The popular internet search engine constantly changes the way it ranks websites. There’s an entire industry built around figuring out how to rank websites higher.
But all this probably goes unnoticed by normal Google users. The website’s simple format (the logo, the search box, the buttons) are always there. Even when Google changes the logo for holidays and other important dates, they never change the basic user experience.
Why? Because that’s all it needs. That’s what we want and expect Google to do.
So what are your customers asking you to do?